Beats Audio to introduce its own smartphone, TV and iTunes-like service

Beats Audio to introduce its own smartphone, TV and iTunes-like service:

Beats Audio has come along way since the launch of its first pair of headphones in 2010, but a new report suggests the company could be expanding its offerings. According to sources familiar with the matter, Beats is in the process of developing its very own Android-powered smartphone. While it’s rumored that HTC will manufacture the handset, there will be no branding on the phone to indicate so. Additionally, the company will be creating its own custom UI, exclusively designed for the new hardware. This news comes just weeks after HTC decided to sell back half of its stake in the audio equipment producer.

Interestingly, a smartphone isn’t the only thing in development, as the same source has also confirmed that the company will launch a smart TV in collaboration with Samsung. The television set will feature “Beats connect”, which is designed to compete head-to-head with the Apple TV. The idea is to allow users to be able to stream music from a smartphone or laptop to a nearby TV, similar to the way AirPlay functions. This new feature will complement Beats Audio’s upcoming music outlet, code-named Daisy, which will offer a subscription-based model for media streaming.



Beats has been successful in getting big-name record labels to jump on board in the past, which could potentially mean great things for the company’s new endeavors. However, there’s no doubt that Beats wants to control the entire user experience, which could prove to be the demise of its dreams. When asked about the rumor, Samsung, HTC and Beats Audio all declined to comment.

Source: BGR

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