Monday, September 17, 2012

LG officially launches the Optimus G: available in Korea next week, worldwide in October

LG officially launches the Optimus G: available in Korea next week, worldwide in October:
While LG already announced its latest flagship last month, it was unclear when exactly the handset would be launching. Fear not, as the Korean manufacturer has just revealed that the Optimus G will be available in the company’s home country next week, followed by a full-scale launch in October.
To refresh your memory on just how powerful the Optimus G really is, the official specs are listed as:
  • 1.5GHz Qualcomm Snapdragon S4 Pro processor Quad-Core and LTE
  • Android 4.0 Ice Cream Sandwich
  • LTE, NFC, Bluetooth 4.0
  • 4.7-inch WXGA True HD IPS Plus (1280 x 768 pixels)
  • 32GB On Board Storage
  • 2GB DDR RAM
  • 13.0MP or 8.0MP rear cameras (depends on region) / 1.3MP front
  • 2,100mAh Battery rated at: Talk time: 15 hours / Standby: 335 hours
  • 145g, 31.9 x 68.9 x 8.45mm
That’s not all, though. LG is touting its new “creative and engaging” UX, which is supposed to allow users to “live without boundaries”. While we’re not necessarily fond of any Android skins, LG’s new user interface offers some features that could potentially be productive and useful. One of which is called QSlide, an applet that allows users to open up two separate screens on the device that work completely independent of the other. There have also been some tweaks made to the camera utility to better suit the impressive 13-megapixel camera. For the full run-down, be sure to catch the official press release after the break.
LG TO CHANGE MARKET DYNAMICS WITH OPTIMUS G BY FOCUSING ON DIFFERENTIATED USER EXPERIENCE
LG’s New Flagship LTE Device Offers Superior User Experience for “Living Without Boundaries”

SEOUL, Sep. 18, 2012 – Today LG announced the launch of the Optimus G, a new premium flagship  device offering a unique  User  Experience (UX) supported by innovative hardware performance. The powerful hardware included in the Optimus G allows for the possibility of such a creative and engaging UX which will enable Optimus G users to “live without boundaries.”
With a powerful quad-core processor, Snapdragon™ S4 Pro, as its base and industry best technologies for enhanced viewing and longer battery life, LG adds the finishing touches on the Optimus G with a beautiful sleek design and innovative UX features. The offerings in the Optimus G will provide users an experience currently unavailable

on any other smartphone.
“The Optimus G is a groundbreaking premium device not only in the history of LG but also in the smartphone industry,” said Dr. Jong-seok Park, president and CEO of LG Electronics Mobile Communications Company. “With the Optimus G, users will be able to experience unsurpassed UX features that will allow them to perform tasks that really enhance their daily lives.”
New Form of Cross-Tasking and Engaging UX
With reliable and speedy performance, LG’s Optimus G doesn’t solely enable multitasking but “cross-tasking” of  activities without limitations. If multi-tasking applies to running various applications  at the same time, cross-tasking applies to complex tasks that can be completed simultaneously without having to compromise other tasks. Some

new UX features that will be included into the Optimus G to showcase its cross-tasking and engaging capabilities are:
  • QSlide Function shows two different screens simultaneously on one display. As it doesn’t  just  show a part of the screen but the entire screen of both functions, the user can complete two tasks concurrently – such as sending a text
  • message or searching the web while watching a video;
  • Live Zooming enhances the video-watching experience as users can zoom in up to five times while the video is being streamed for a close-up  of one’s child while watching a recorded video from a school recital;
  • Dual Screen Dual Play not only allows mirroring between the smartphone and a TV, it also has the ability to display different content on each screen wirelessly. For example, a slide presentation can be displayed on the TV while the Optimus G shows the accompanying speaking notes;
  • QuickMemo  allows users to write, draw, or jot a memo with their finger directly on the captured screen  for sharing instantly with others as an attachment or a URL. The QuickMemo can also be used as an overlay feature -
  • like jotting down a number using the QuickMemo and directly dialing the number while the number is on the top layer;
  • Screen Zooming allows for the  zooming in and out of lists in music player, email, text messages and photo gallery. It also offers the ability to change the font size and screen layout;
  • Application Link launches preset applications (email, calendar, weather, etc.) when the alarm is turned off – making preparation time in the morning go a little faster with all the information on your screen;
  • Icon Personalizer allows users the ability to customize icons by editing size and adding images so the most frequently used apps can be most easily accessible.
In addition, smart and fun camera features in Optimus G will allow for capturing and seizing those special moments in our lives. Utilizing the industry’s highest resolution camera at 13MP, users will have the opportunity to capture their favorite scenes with: 
  • Smart Shutter senses  camera vibration or the movement of the  subject and adjusts the shutter speed for the best shot;
  • Time Catch Shot enables the user to choose the best among various shots taken before the shutter button is pressed;
  • Cheese Shutter takes photos easily with voice activation command  just by saying cheese, kimchi, smile or even LG;
  • Low Light Shot Noise Reduction employs a light monitoring system and activates when the camera is used in a low-light situation for the least amount of noise.
Design Masterpiece with Timeless Value
Inheriting LG’s design DNA and heritage, the blend of delicate design and technology placed the emphasis on simplicity  with a  completely black unibody form in the Optimus G. For this unique look,  LG developed and patented  the Crystal Reflection finish, which  is applied to the back of the Optimus G for a luxurious look and feel. Crystal Reflection gives the Optimus G’s back cover the ability to display different patterns depending on  the viewing angle and lighting. Also, the intricate polarized pattern, which sparkles under the sleek surface, creates a three-dimensional illusion that is eye-catching and exquisitely reminiscent of a jewel. And finally, laser cutting gives the Optimus G a clean finish with metallic highlights.
Unparalleled Technologies for Ultimate UX
The elegant yet sleek design and the imaginative UX experience displayed in the new Optimus G were possible thanks to a collection of technologies from industry-leading developers in their field.
As the first quad-core smartphone with LTE connectivity capabilities,  Optimus G complements the enhanced UX features with  unsurpassed speed and power from Qualcomm’s Snapdragon™ S4 Pro Quad-Core processor. The state-of-the-art display technologies such as the Zerogap Touch and True HD IPS Plus Display from LG Innotek

and LG Display harmonize to offer the slimmest, sharpest and clearest viewing experience yet. The new battery from LG Chem has a longer life of 800 cycles, asignificant improvement over existing mobile phone batteries. An ultra high-resolution, compact 13MP camera  is employed in the Optimus G to offer the sharpest photos without pixelation – even when creating extra-large prints.
LG  Optimus G  will go on sale in Korea starting next week followed by key global markets in October.
Key Specifications:
  •  Chipset: 1.5GHz Krait CPU Qualcomm Snapdragon™ S4 Pro processor Quad-Core and LTE
  • Operating System: Android 4.0 Ice Cream Sandwich
  • Network: 2G / 3G / LTE
  • Display: 4.7-inch WXGA True HD IPS Plus (1280 x 768 pixels) / 15:9 ratio
  • Memory: 32GB
  • RAM: 2GB DDR
  • Camera: 13.0MP or 8.0MP rear / 1.3MP front
  • Battery: 2,100mAh (570Wh/L) / Talk time: 15 hours / Standby: 335 hours
  • Size: 131.9 x 68.9 x 8.45mm
  • Weight: 145g
  • Other: Bluetooth 4.0, Wi-Fi, USB2.0 HS, A-GPS, MHL and DLNA, NFC








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