Samsung Publishes Anti-iPhone 5 Ad in National Print Ads

Samsung Publishes Anti-iPhone 5 Ad in National Print Ads:

We all know that there’s no love lost between Samsung and Apple. So how does Samsung rebound from that paralyzing $1 billion verdict? They did so by getting back to basics, touting features of their Galaxy S III against the soon-to-be-released iPhone 5 in a print ad. Appearing today in national newspapers, Samsung is flaunting its flagship phone mano a mano against the iPhone 5, prizefight style. The only thing missing is that booming voice from Michael Buffer. In what initially appears to be a blowout “win”, it’s actually a little biased marketing favoring Samsung. Samsung backhandedly and conveniently left out the iPhone 5′s exclusive features while listing the Galaxy S III’s extensive list. Readers that come across this ad will generally fall into two categories: They’ll either not notice what Samsung did here thus making the Galaxy S III appear superior or they will notice that there are a few features missing from the iPhone 5 side and formulate their own opinion of the sneaky marketing by Samsung. What do you think – good move, bad move, or pretty much as expected in the cut-throat mobile device market?

source:  Business Insider

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